Truly Vodka Soda with Six-Times-Distilled Premium Vodka and Real Fruit Juice Available Now

Release date May. 31, 2023, 09:03 am EDT
Boston, MA, United States
Truly Vodka Soda with Six-Times-Distilled Premium Vodka and Real Fruit Juice Available Now
Truly Vodka Soda Classic Pack, Truly Vodka Soda Paradise Pack & Truly Vodka Soda Twist of Flavor Pack (Credit: Truly Hard Seltzer)

Boston Beer Company's Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today reintroduces its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light and refreshing drink that delivers summer fun all year long.

First introduced as Truly Vodka Seltzer in 2022 with unique Twist of Flavor fruit combinations, Truly's first spirits-based seltzer has a fresh new look and more great-tasting flavors. A key element of the brand's portfolio refresh efforts announced in February of this year, Truly Vodka Soda is renamed from Truly Vodka Seltzer to reflect the classic bar call and stand out on shelves with bright packaging and an expanded range of can't-miss flavors.

Rounding out the Truly Vodka Soda line extension with two new packs of single-fruit flavors, Truly Vodka Soda Classic and Paradise packs are available now. All Truly Vodka Soda flavors are 5% ABV with just 110 calories, two grams of sugar, and are naturally gluten-free. The must-try packs include:

  • NEW Truly Vodka Soda Classic Pack: Lime, Mango, Blueberry, and Pineapple flavors
  • NEW Truly Vodka Soda Paradise Pack: Mango, Watermelon, Passion Fruit, and Blood Orange flavors
  • Truly Vodka Soda Twist of Flavor Pack: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine

"We are always looking for ways to deliver on our category-leading innovation and bring Truly fans a favorite flavor for every occasion," said Casey O'Neill, Director of Product Development at the Boston Beer Company. "Truly Vodka Soda delivers a crisp and smooth Truly with a range of real fruit flavors that taste great and pack a punch."

"We're excited to reintroduce drinkers to Truly Vodka Soda, our award-winning1,2 spirits-based seltzer," said Matt Withington, Truly Sr. Director of Brand Marketing at the Boston Beer Company. "Complete with new flavors and new packaging, we're confident Truly Vodka Soda tastes as good as it looks."

Drinkers can experience the lighter side of life with Truly throughout 'seltzer season' with a range of new styles including a truly nostalgic limited-edition Truly Hard Seltzer Red, White & Tru mix pack filled with four iconic American flavors plus two new Truly Flavored Vodka flavors, Blood Orange and White Peach.

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Distribution channels: Food & Beverages
  • Truly Hard Seltzer
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