The Relentless Rise of Branded Residences - Graham Associates Report

Taking another deep dive into the global branded residences sector, the latest report from Graham Associates is published this week.

With 64 fact-filled pages featuring latest research, data, insights, and interviews, the 5th edition of "Branded Residences: An Overview" analyses the market and guides readers through the myriad of issues that need to be considered, to ensure a healthy balance between developers, operators, and homeowners.

"It is rare to see a publication that analyses the market, reflects the market norms, and ensures its readers understand the technical issues that need to be addressed," observes Felicity Jones, Partner at Watson Farley & Williams LLP. "From its first edition this report has been ahead of the game. Essential reading."

Daniel von Barloewen, Regional Vice President (EMEA & India) at Accor One Living, describes the report as "a must-read for any real estate developer or investor looking to do a branded residential or mixed-use project."

Contents are presented in concise, easy-to-read chapters to enable quick access to topics of interest.

"There are innumerable elements to consider when planning, designing, building, and marketing a branded residential development and, in this latest edition, experts from across the sector again share their valuable insights and experiences," comments report author Chris Graham. "Above all, it is clear that the importance of achieving differentiation in an increasingly crowded marketplace cannot be understated. Faced with a plethora of choice, HNW buyers need to truly understand how one brand will benefit their lifestyle and investment ambitions over another."

Since the 1st edition - the industry's first in-depth study – was published in 2016, it remains the leading independent report on the sector.

Complimentary copies of the 5th Edition of "Branded Residences: An Overview" can be requested at www.gagms.com. Printed copies are also available to order.