Bonterra Backs 4ocean Pledge to Remove 100K Pounds of Ocean Plastic Annually

Release date Jun. 08, 2023, 07:34 am EDT
Toronto, Canada
Bonterra Backs 4ocean Pledge to Remove 100K Pounds of Ocean Plastic Annually
Bonterra Backs 4ocean Pledge to Remove 100K Pounds of Ocean Plastic Annually (CNW Group/Kruger Products Inc.)

Bonterra™, an innovative and sustainably focused line of household paper products, today announced its renewed partnership with 4ocean, the ocean cleanup company that has enhanced its plastic removal target for Bonterra to 100,000 pounds annually.

In conjunction with World Ocean Day on June 8, the announcement underscores Bonterra's call to action "For A Better Planet" and for Canadians to collectively take action against climate change. With Bonterra's support, 4ocean, a public benefit corporation committed to ending the ocean plastic crisis, will increase its shared plastic removal pledge from 10,000 pounds to 100,000 pounds, the equivalent of more than 4.5 million plastic water bottles.

"On this World Ocean Day, we are proud to support our partners at 4ocean more than ever as they grow their operations to clean up our oceans with this powerful new commitment," said Susan Irving, CMO at Kruger Products. "Our partnership with 4ocean is made possible by the support of Canadians who have made Bonterra household paper products part of their own sustainability commitments and is a meaningful and measurable way that we are making a difference together for a better planet."

Bonterra, which launched in 2022, offers Canadian consumers environmentally focused options for bath tissue, paper towel, and facial tissue so we can all start small at home making environmental change. The Bonterra line of products is revolutionizing the household paper products category while prioritizing key sustainable practices, including responsibly sourced materials in plastic-free packaging and carbon-neutral manufacturing.

"Partnerships with brands like Bonterra make it possible for us to expand our cleanup operations and increase our plastic removal targets every year," said Alex Schulze, CEO and Co-Founder of 4ocean. "During the pandemic, we had to get real scrappy with our resources and find more efficient ways to pull pounds. It was very difficult at the time, but the changes we made to our recovery process then are having a huge payoff now."

To meet these increased targets, 4ocean maximized efficiencies in its processes, found alternative and cost-efficient ways to transport and deliver collected material, hired additional crew, increased its vessel count, and expanded to additional river cleanups.

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